A whack on the side of the head: how you can be more creative - roger von oech

The hugely bestselling creativity classic with lasting appeal, A Whack on the Side of the Head is now available in an updated and revised edition -- ensuring it will inspire readers minds for generations to come ( New York Times )! For more than four decades, A Whack on the Side of the Head has been a consistent leader in stimulating creativity and innovation.

Translated into over twenty languages, Roger von Oechs bestselling classic is back--and better than ever! Completely revised, enlarged, and supercharged with new ideas, this definitive edition offers more stories and exercises to bring its famous innovation boosters to a new generation.

Learn how to overcome the ten biggest mental locks and unleash your full creative potential.

Use the four roles of the creative process--Explorer, Artist, Judge, and Warrior--to generate and apply new ideas.

Exploit the power of discontinuity, constraints, and playing the Wise Fool to find the second right answer!.