Anatomy of a breakthrough: how to get unstuck when it matters most - adam alter

Alter, Adam: - Adam Alter is a professor of marketing, and the Stansky Teaching Excellence Faculty Fellow at New York Universitys Stern School of Business.

He also holds an affiliated professorship in social psychology at NYUs psychology department.

In 2020 he was voted professor of the year by the faculty and student body at NYUs Stern School of Business, and was among the Poets and Quants 40 Best Professors Under 40 in 2017.

Alter is the New York Times bestselling author of two books: Drunk Tank Pink and Irresistible .