Behavioural research for marketing. a practitioner's handbook, paperback/julian adams

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics.

Publisher: Taylor & Francis Ltd Author(s): Julian Adams Number of pages: 202 Publication date: 2022 Dimensions: 153 x 228 x 19 Cover type: Paperback / softback.