Better brand health. measures and metrics for a how brands grow world, hardback/***

Brand health measurement is one of the most common and expensive pieces of research companies conduct.

All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.

Publisher: Oxford University Press Australia Author(s): Jenni (International Director, International Director, Ehrenberg-Bass Institute) Romaniuk Number of pages: 256 Publication date: 2023 Dimensions: 236 x 163 x 21 Cover type: Hardback.