Big data analytics. digital marketing and decision-making, hardback/***

This book includes various topics related to marketing and business analytics.

It is written to help organizations increase their profits by making better decisions.

This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics.

Publisher: Taylor & Francis Ltd Illustration(s): 17 Tables, black and white; 8 Line drawings, color; 3 Line drawings, black and white; 14 Halftones, color; 1 Halftones, black and white; 22 Illustrations, color; 4 Illustrations, black and white Number of pages: 246 Publication date: 2022 Dimensions: 163 x 240 x 25 Cover type: Hardback Editor(s): Kiran (Shivaji College, University of Delhi) Chaudhary.