Brand management. co-creating meaningful brands, 3 revised edition, paperback/pinar cankurtaran

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.

Publisher: Sage Publications Ltd Author(s): Pinar Cankurtaran Number of pages: 440 Publication date: 2024 Dimensions: 187 x 232 x 25 Cover type: Paperback / softback.

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