Brand psychology. the art and science of building strong brands, paperback/laura busche

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process.

It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.

Publisher: Taylor & Francis Ltd Author(s): Laura Busche Illustration(s): 36 Tables, black and white; 6 Line drawings, color; 55 Line drawings, black and white; 7 Halftones, color; 3 Halftones, black and white; 13 Illustrations, color; 58 Illustrations, black and white Number of pages: 384 Publication date: 2023 Dimensions: 154 x 234 x 29 Cover type: Paperback / softback.