Brands and consumers. a research overview, hardback/benedetta crisafulli

Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally.

This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.

Publisher: Taylor & Francis Ltd Author(s): Benedetta Crisafulli Illustration(s): 1 Tables, black and white Number of pages: 122 Collection: State of the Art in Business Research Publication date: 2022 Dimensions: 145 x 222 x 14 Cover type: Hardback.