Nu se poate concepe un business fara marketing si nici marketing fara cercetari - Cartea laboratorului de afaceri - Te invata cum sa faci-Cartea managerului si a profesionistilor sai - Suportul unei decizii logiceIacob Catoiu - Prof.
Master of Business Administration - marketing si analiza cantitativa in afaceri (1973).
Doctor of Business Administration - maketing (1975), Indiana University, SUA.
Curs postdoctoral de marketing la Northwestern University, Chicago (1993)Carmen Balan - Prof.
in economie.
Specializari in Austria, Franta, Marea Britanie, SUA.
Domenii de excelenta: marketing, cercetari de marketing, logistica, managementul relatiilor cu clientii.
Gheorghe Orzan - Prof.
in marketing, informatician cu experienta indelungata.
Domenii de excelenta: sisteme informatice de marketing, cybermarketing, servicii de expert de marketing.
Ioana Cecilia Popescu - Conf.
in stiinte economice.
Specializari in Franta.
Domenii de excelenta: comunicare in marketing, cercetari de marketing, tehnici promotionale.
Calin Verghes - Conf.
in stiinte economice.
Domenii de excelenta: marketing, cercetari de marketing, tehnici promotionale, marketing direct.
Tiberiu Danetiu - Dr.
in stiinte economice.
Domenii de excelenta: cercetari de marketing, sisteme informatice de marketing, modelare in marketing.
Diana Vranceanu - Conf.
in stiinte economice.
Specializare in SUA.
Domenii de excelenta: cercetari de marketing, strategii de preturi si etica in cercetarile de marketing.
70.00 Lei
