Champion's mind

The athlete's go-to guide for creating mental strength and achieving peak performance.

Even among the most elite performers, certain athletes stand out as a cut above the rest, able to outperform in clutch, game-deciding moments.

These athletes prove that raw athletic ability doesn't necessarily translate to a superior on-field experience, its the mental game that matters most.

Sports participation is at an all-time high.

While the calibre of their games may differ, athletes at every level have one thing in common: the desire to excel.

In The Champion's Mind, sports psychologist Jim Afremow, PhD, offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including: How to get in a zone, thrive on a team, and stay humble; How to progress within a sport and sustain long-term excellence; Customizable pre-performance routines to hit full power when the gun goes off or the puck is dropped.