Cross-cultural social media marketing. bridging across cultural differences, hardback/***

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy.

This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.

Publisher: Emerald Publishing Limited Author(s): Emi (Rochester Institute of Technology, USA) Moriuchi Number of pages: 160 Collection: Emerald Points Publication date: 2021 Dimensions: 160 x 239 x 16 Cover type: Hardback.