Cum gîndesc consumatorii. aspecte esenţiale pentru studiile de piaţă

Cum gîndesc consumatorii. aspecte esenţiale pentru studiile de piaţă

In ciuda sumelor imense alocate studiilor de piata, aproape 80% dintre produsele noi sint sortite esecului.

Scenariul a devenit clasic: clientii declara ca isi doresc un anumit produs, companiile il pun la punct, dar imediat ce produsul devine disponibil, nu-.

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