Disciplined entrepreneurship startup tactics: 15 tactics to turn your business plan into a business - paul cheek

A hands-on, practical roadmap to get from great idea to successful company In Disciplined Entrepreneurship: Startup Tactics , renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup.

Building on the ideas presented in the bestselling Disciplined Entrepreneurship , the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.

This is not a theoretical book.

Youll find ground-level, down-and-dirty entrepreneurial tactics--like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products--that keep your firm growing.

These tactics maximize your impact with limited resources.

Youll also discover: Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product Methods for equity distribution that minimize conflict and maximize investor return An invaluable resource for founders and entrepreneurs, Disciplined Entrepreneurship: Startup Tactics will also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.