Rezultat al unei activitati didactice universitare lucrarea defineste conceptele si principiile fundamentale ale relatiilor publice organizarea sistemului mass-media si tehnicile de lucru specifice comunicarii cu presa scrisa si audiovizuala de la intocmirea dosarelor de presa la organizarea conferintelor si la redactarea comunicatelor.
Se acorda o atentie deosebita comunicarii cu presa in situatii de criza.
Cuprins: Relatiile cu presa ﾕ Organizarea biroului de presa ﾕ Comunicatul de presa ﾕ Dosarul de presa ﾕ Conferinta de presa ﾕ Revista presei ﾕ Comunicarea cu presa in timpul crizei.
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