Essentials of marketing. theory and practice for a marketing career, paperback/alex thompson

This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach.

This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success.

Publisher: Taylor & Francis Ltd Author(s): Alex Thompson Number of pages: 484 Publication date: 2022 Dimensions: 173 x 244 x 29 Cover type: Paperback / softback.