Gaming for good: unlocking the power of gaming to create a better world for us all - jude ower

Over 3 billion people play games globally.

How can we turn his immense power into a force for good? Games are already influencing player behaviour and decision-making.

This book dispels the often negative perception of gamers and the games they play every day and shows how to harness the mediums potential.

Whether youre a gamer, in the industry, not in the industry but interested in games or a parent worried about the impact of games on your kids, read this book to: - Understand the industry and gaming culture and why it lends itself perfectly to tackling global challenges - Discover how games can be a force for good through real-world examples, underpinned by interviews with leading executives in the industry - Be inspired to make a positive impact using games - Recognise that doing good corresponds with doing well and can drive wider beneficial outcomes such as deeper engagement.