Gut feelings. short cuts to better decision making/gerd gigerenzer

In Gut Feelings: Short Cuts to Better Decision Making psychologist and behavioural expert Gerd Gigerenzer reveals the secrets of fast and effective decision-making.

A sportsman can catch a ball without calculating its speed or distance.

A group of amateurs beat the experts at playing the stock market.

A man falls for the right woman even though shes wrong on paper.

All these people succeeded by trusting their instincts - but how does it work? As Gerd Gigerenzer explains, in an uncertain world, sometimes we have to ignore too much information and rely on our brains short cut, or heuristic.

By explaining how intuition works and analyzing the techniques that people use to make good decisions - whether its in personnel selection or heart surgery - Gigerenzer will show you the hidden intelligence of the unconscious mind.

Fascinating and provocative .

Gut Feelings may well be the recipe for a simpler, less stressful lifeSunday TimesGigerenzers writing is catchily optimistic and slyly funny .

DevilishSteven Poole, GuardianThe science behind the phenomenon cited in the bestseller Blink .

useful and clearly writtenBusiness WeekGigerenzer is brilliantStephen PinkerGerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin and former Professor of Psychology at the University of Chicago.

He has published two academic books on heuristics, Simple Heuristics That Make Us Smart and Bounded Rationality: The Adaptive Toolbox as well as a popular science book, Reckoning with Risk.