How brands grow 2 revised edition. including emerging markets, services, durables, b2b and luxury brands, 2 revised edition, hardback/***

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.

This revised edition includes updates to all chapters and the addition of a new chapter, Getting Down to Business-to-Business Markets.

Publisher: Oxford University Press Australia Author(s): Bryon (Director, Director, Ehrenberg Bass Institute) Sharp Number of pages: 256 Publication date: 2021 Dimensions: 163 x 236 x 21 Cover type: Hardback.