Inside ibm. lessons of a corporate culture in action, hardback/james w. cortada

What made IBM so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises? James W.

Cortada -a business historian who worked at IBM for many years-pinpoints the crucial role of corporate culture.

Publisher: Columbia University Press Author(s): James W.

Cortada Illustration(s): 73 figures, 9 tables Number of pages: 480 Publication date: 2023 Dimensions: 165 x 246 x 39 Cover type: Hardback.