Leading digital: turning technology into business transformation, hardcover/george westerman

Become a Digital Master--No Matter What Business Youre In If you think the phrase going digital is only relevant for industries like tech, media, and entertainment--think again.

In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry.

The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups.

But what about the other 90-plus percent of the economy? In Leading Digital , authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage.

They illuminate the principles and practices that lead to successful digital transformation.

Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master.

It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation.

Within these parts, youll learn: - How to engage better with your customers - How to digitally enhance operations - How to create a digital vision - How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow.

Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.