Locker room talk: a guide to political correctness in the public domain, paperback/***

Description Since man first harnessed consciousness, we have watched and learnt.

Observing the traits and behaviours of every facet in our environment.

This means we have an ability to predict what is safe, comfortable and reliable.

In our own mind this creates an invaluable safety net for our decision-making processes.

But what seems like a useful tool in our head, can be cruel and patently unfair beyond it.

Trends in a world driven by the Internet are educating us about how harmful stereotyping can be.

And those falling foul of a behaviour seemingly ingrained in our DNA, are paying high-profile prices.

Locker Room Talk examines how we got here, why its so hard to change our mindset and the consequences for us and the brands we represent, if we do not.

About the Author Steve Dawson is a Chartered Tax Accountant who has turned his hand to journalism over the past 20 years.

Born in London but having lived in Singapore since 1994, Steve wrote for The Straits Times, before joining Channel i News.

He was then head-hunted by ESPN Star Sports (now Fox Sports) where he now presents live football from Europe and Asia.

Steve also has a successful business coaching people how to present their data and innovations.

He has written two sports biographies, Alex Yoong: The Drivers Line in 2010 and How To Be The Greatest Like Muhammad Ali in 2012.