B format edition of a hugely successful Viking hardback, which has the potential to be one of the biggest non-fiction paperbacks of 2002.
It tells the story of William Smith, a farmers son who went on to become the father of modern geology.
A number one bestseller in the UK, the USA and Australia, it will be supported with a high-profile marketing campaign, including widespread national press advertising.
A wonderful book.
This is a model of what popular history can be }New Statesman{.
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