Marketing strategy for museums. a practical guide, paperback/christina (marketing consultant) lister

Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums™ missions and goals.

Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.

Publisher: Taylor & Francis Ltd Author(s): Christina (Marketing consultant) Lister Illustration(s): 13 Tables, black and white; 4 Line drawings, black and white; 4 Halftones, black and white; 8 Illustrations, black and white Number of pages: 216 Collection: Routledge Guides to Practice in Museums, Galleries and Heritage Publication date: 2023 Dimensions: 156 x 234 x 18 Cover type: Paperback / softback.