This revised and updated textbook applies a critical and practical lens to the world of social media analytics.
Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.
Publisher: Taylor & Francis Ltd Author(s): Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz Illustration(s): 14 Tables, black and white; 1 Line drawings, black and white; 57 Halftones, black and white; 58 Illustrations, black and white Number of pages: 308 Publication date: 2024 Dimensions: 191 x 253 x 24 Cover type: Paperback.
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