The growth gears: using a market-based framework to drive business success - art saxby

WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are you running a highly successful company that just doesnt seem to be growing? You may be so operationally focused that youve ignored one of the most important aspects of an expanding business--working from a market-based perspective.

In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization.

This book provides a simple framework as well as tools and action steps for identifying and adding these gears to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential.

Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution.

In these pages, you will learn how to: - Determine if your business is operationally oriented or market oriented - Identify opportunities for business growth - Understand why marketing execution is sometimes not effective - Assure ongoing market relevance - Increase the returns on your marketing programs Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!.