The i diet | susan b. roberts

Humans are hardwired with five basic food instincts: hunger (we need to feel full and satisfied); variety (we are driven to seek a varied diet); calorie density (we are drawn to foods high in calories); and, familiarity and availability (if food is around, we eat it).

By taking advantage of our biological hardwiring - by feeding rather than depriving our five food instincts - we can reach and maintain a desired body weight.

Full of tips and strategies (next time you want a high-calorie food like a Big Mac with cheese, a small portion between two low-calorie items, such as salad and fruit), success stories, day-by-day menus, and easy-to-follow recipes, The I Diet can help anyone break the vicious cycle of eating more food and enjoying it less.

As David A.

Kessler, M.

, former FDA commissioner and author of the bestselling The End of Overeating, says, We know we eat too much.

We want to stop, but we cant - its simply too hard to resist all the high-calorie food out there.

That is the problem.

With The I Diet, we have a way to actually regain control of our appetites.