The intuition toolkit: the new science of knowing what without knowing why - joel pearson

Five easy rules for developing intuition, based on trailblazing research by a top Australian neuroscientist.

Learn when its safe to rely on intuition in decision-making and when its not.

Intuition has saved lives and averted disasters, and it also lies behind countless innovative decisions.

Steve Jobs, for one, regularly relied on his intuition in making business decisions at Apple.

Some people use intuition more readily than others but anyone can learn to develop and trust it.

The key is ensuring that certain conditions are met so as to avoid the pitfalls.

Neuroscientist Joel Pearson has identified five essential rules for using intuition, easily remembered by the acronym SMILE: S: Self-awareness (Feeling emotional? Dont trust your intuition) M: Mastery (Learn before you leap: why mastery matters for intuition) I: Impulses and Addiction (These are not intuition) L: Low Probability (Dont use intuition for probabilistic judgments) E: Environment (Use intuition only in familiar and predictable contexts) In explaining these rules, Joel takes anecdotes from real life, including mountain climber Jon Muirs lifesaving decision; a gameshow that uses humans innate misunderstanding of probability to rig its prizes; why you should never go rock-climbing on a first date; and what happens when Usain Bolt races in low gravity.

The Intuition Toolkit is scientifically solid, highly readable and utterly fascinating.

Immediately translated into 5 languages.

Review An utterly fascinating read.

-- Who magazine By demystifying intuition while providing a practical guide for safer decision-making, Pearson helps businesspeople, parents, high-risk professionals, or anyone willing to trust their gut to make better choices by using information stored in the unconscious .

The Intuition Toolkit will appeal to fans of Malcolm Gladwell and those who were fascinated by the movie Inception.

-- Books+Publishing The Intuition Toolkit is a superb guide to the science and art of intuition.

Pearson marries the science of psychology and a string of fascinating anecdotes to explain when and why humans should rely on intuition, and wraps his ideas in a framework thats as useful as it is memorable.

Highly recommended! -- Adam Alter, author of Irresistible and Anatomy of a Breakthrough The Intuition Toolkit offers a breakthrough perspective on intuition based on neurological research.

I loved the clarity in its definition of in.