The marketing director's handbook. the definitive guide to superior marketing for business and boardroom success, hardback/guy tomlinson

A unique and practical guide for those who manage or aspire to manage a marketing function at board level.

Contains practical advice, ideas, arguments, tools and strategies to enhance the profitable growth and value of your organisation.

Covers the marketing technical and management aspects of the role.

Publisher: The Marketing Directors Ltd Author(s): Guy Tomlinson Illustration(s): 92 figures / images Number of pages: 416 Collection: The Marketing Directors Handbook Publication date: 2008 Dimensions: 181 x 248 x 30 Cover type: Hardback.