The online copywriter's handbook: everything you need to know to write electronic copy that sells, paperback/robert w. bly

The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy.

Robert Blys The Online Copywriters Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences.

From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.

About the Author: Robert W.

Bly is an award-winning copywriter and consultant whose clients include IBM, AT&T, BOC Group, and other multinational organizations.

One of the top copywriting experts in the world, Bly is the author of nearly fifty successful business and marketing books, including The Copywriters Handbook , Internet Direct Mail , and Business-to-Business Direct Marketing .

He is a winner of the Direct Marketing Associations Gold Echo Award, the Web Marketing Associations Standard of Excellence Award, and numerous other honors and awards.