This book offers comprehensive answers to the question of what makes up the rural enterprise economy in the contemporary business world.
It addresses the competitiveness and viability, strategic management and strategic change, and marketing issues for both incumbent and start-up companies in rural regions.
Publisher: Taylor & Francis Ltd Author(s): Teemu Makkonen Illustration(s): 21 Tables, black and white; 25 Line drawings, black and white; 25 Illustrations, black and white Number of pages: 252 Collection: Routledge Studies in the Economics of Business and Industry Publication date: 2023 Dimensions: 234 x 157 x 18 Cover type: Paperback / softback Editor(s): Teemu Makkonen.
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