Turning selling into buying parts 1 & 2 second edition: build a willing buyer for what you offer - trevor græme wilkins

Turning Selling into Buying strips away the fear, uncertainty and doubt that has surrounded sales and selling for too long.

This well-proven, practical approach moves business communication & influence into the 21st century - by delivering the skills, actions and words that allow everyone to be effective.

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Whether you want other people to buy your Ideas, Services or Products - anyone can benefit from the techniques, insights, and practical exercises in this book.

Each of these is productive on its own - used together they become a powerful, sustainable process that is effective in any influence situation.

This highly ethical approach focuses on Building a Willing Buyer, rather than forcing a sale.

It first answers the question What would truly motivate anyone to buy what I offer?, then delivers the linguistic tools and psychological insights needed to create a Willing Buyer.

The job is completed by showing you how to turn that Willing Buyer into an Order or Decision.

Entrepreneurs, sales & marketing teams, consultants, engineers, lawyers, accountants and many others have all saved time, reduced effort and stress, and delivered better results .

and enjoyed doing it! 1000s of successful students are proof.

It doesnt matter whether youre a start-up team, a business unit manager or a CEO - this book is the real deal - a straightforward, repeatable process that you and your team can use the very next day to start achieving the success you all seek.