Value-based pricing: drive sales and boost your bottom line by creating, communicating, and capturing customer value, hardcover/harry macdivitt

A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.

When customers feel they are getting good value from your product or service, they are more than happy to pay more--which is good news for you and your business.

Even in todays global market--with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings--you can outsell and outperform the rest using Value-Based Pricing.

Done correctly, this method of pricing and selling helps you: Understand your customers wants and needs Focus on what makes your company different Quantify your differences and build a value-based strategy Communicate your value directly to your customers Now more than ever, it is essential for you to reexamine the reality of the value you offer customers--and this step-by-step program shows you how.

Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution.

By delivering these core values to your customers--through marketing, selling, negotiation, and pricing--you can expect an increase in profits, productivity, and consumer goodwill.

These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile.

And when it comes to todays more intangible markets--such as consulting services or digital properties like e-books and music files--these value-based strategies are more important than ever.

So forget about your old pricing methods based on costs and competition.

Once you know your own value--and how to communicate it to others--everybody profits.