Wine business case studies: thirteen cases from the real world of wine business management, paperback/pierre mora

Description Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogys powerful learning tool to the unique challenges of wine business management.

Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.

About the author Editor Pierre Mora is a marketing professor at KEDGE Business School in France.

He is the director of marketing courses at the Colleges wine and spirits MBA department, a fully accredited MBA program dedicated to the wine and spirits industries, and the head of marketing at the Master Vins et Spiritueux.

He is the author of many books on wine business, case studies and formulator of The French Paradox, a wine business game and winner of the European Academic Software Awards.