It's not about the coffee: lessons on putting people first from a life at starbucks - howard behar

A top Starbucks veteran shares inside stories of turning points in the companys history, including how it fought to hang on to its unique culture while growing exponentially.

He discusses the importance of clarity of purpose, independent thinking, accountability, and more.

During his many years as a senior executive at Starbucks, Howard Behar helped establish the Starbucks culture, which stresses people over profits.

He coached hundreds of leaders at every level and helped the company grow into a world-renowned brand.

Now he reveals the ten principles that guided his leadership-and not one of them is about coffee.

Behar shows that if you think of your staff as people (not labor costs) they will achieve amazing results.

He discusses the importance of building trust, telling hard truths, thinking independently, and more.

And he shares inside stories of key turning points for Starbucks, as it fought to hang on to its culture while growing exponentially.